Welcome to Spokes!

When you walk through the doors at Spokes, you might not realize that Mat and Regina Seelinger are new to the bicycle business. In October 2010, Mat was approached by his friend Tony Karklins of Orbea about opening a café/coffee bar in an Orbea lifestyle store in the River Market District. Although Mat had previous restaurant experience, he wasn’t sure about the café/coffee bar, but became intrigued with the idea of a bike shop. It was decided that the idea of an Orbea lifestyle store would be taken to another city, and Spokes became a reality for Little Rock. The Orbea brand has a prominent place at Spokes, but is only one of five brands. The Cervelo, Felt, Niner, and Electra brands complete the store’s bike lines. Spokes has made a great deal of progress in terms of selecting product lines and putting together their team. Scott Burke, who previously managed the Orbea factory outlet store, is very familiar with Orbea products and the retail environment.

The coffee bar features Doma Coffee which is organic, Fair Trade, and is roasted in Coeur D’ Alene, Idaho. Hot coffee, espresso, blended drinks, iced drinks, and fruit smoothies are all offered. Customers have the ability to watch the mechanics in action from the bar, or relax in the comfort of the lounge area while taking advantage of the shop’s free WI-FI. Spokes offers the Retul bike fit system featuring the Frame Finder. This system provides an accurate and visual method of choosing the right bike for each client, allowing the rider to purchase with complete confidence. Retul saves time in the bike selection process, and can confidently recommend the proper bike for each client.

Bicycle clothing and accessories are also readily available. Spokes offers a large selection of Louis Garneau clothing, along with a wide variety of shoes and cycling accessories. Spokes is known for our friendly customer service, extensive product lines, and superb mechanical support. Come visit Little Rock’s newest bike shop.